This strategic alliance combined with our manufacturing advantages, will allow Lite-On IT to further sharpen its competitiveness in the ODM market and become the No. 2 ODD manufacturer worldwide, expressed Raymond Soong, Chairman of Lite-On IT. In partnering with BenQ, Lite-On IT expects to benefit from increased manufacturing efficiency, greater economies of scale, and a larger market share.
We believe our customers will benefit from this powerful partnership, commented K.Y. Lee, Chairman of BenQ Corporation. BenQ will continue focusing on the marketing and sales of our storage products and this strategic transaction will allow BenQ to better address our ODD branded and 3C opportunities and customers needs, added Mr. Lee.
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