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    why did they discontinue black macbook

    Discussion in 'Apple and Mac OS X' started by useroflaptops, Jul 10, 2009.

  1. useroflaptops

    useroflaptops Notebook Evangelist

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    why did they
     
    useroflaptops, Jul 10, 2009
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  2. talin

    talin Notebook Prophet

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    I believe when Steve Jobs did the keynote introducing the first unibodies he mentioned that the white macbook was their top seller and they'd continue to sell it.
    Considering they wanted to move to the unibodies, they had to eliminate one model (the least popular of the plastic books) so they axed the black macbook. :)
    It wouldn't have made sense at the time to have the white macbook, black macbook, and two models of the unibody macbook. It would just crowd the lineup.
     
    talin, Jul 10, 2009
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  3. masterchef341

    masterchef341 The guy from The Notebook

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    i think they ran out of them.

    anyway, if i remember correctly, the black macbook was around $1400 or more.

    now you can get an aluminum 13" macbook pro for $1200.

    aluminum > black plastic
     
    masterchef341, Jul 10, 2009
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  4. weinter

    weinter /dev/null

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    They didn't they just renamed the black unibody to Macbook Pro 13".
    Based on Specs alone they are identical.
     
    weinter, Jul 10, 2009
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  5. talin

    talin Notebook Prophet

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    There was never a black unibody. Would be kind of cool though, but I'd hate all the paint chips falling off. :laugh:
     
    talin, Jul 10, 2009
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  6. weinter

    weinter /dev/null

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    They called it black macbook.
    Formerly know as Unibody Macbook they renamed it to Macbook Pro 13"
     
    weinter, Jul 10, 2009
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  7. talin

    talin Notebook Prophet

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    The unibody macbook was (is) aluminum. The black macbook was plastic. There was never a black aluminum macbook. :rolleyes: :D
     
    talin, Jul 10, 2009
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  8. weinter

    weinter /dev/null

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    So you are refering to another Polycarbonate Macbook, I assumed you were refering to the Unibody Macbook that was renamed.
     
    weinter, Jul 10, 2009
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  9. talin

    talin Notebook Prophet

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    It was not only renamed, it was redesigned. No more loose battery cover. :cool:
     
    talin, Jul 10, 2009
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  10. weinter

    weinter /dev/null

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    Loose battery cover was a design flaw not improvement
     
    weinter, Jul 10, 2009
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  11. applebook

    applebook Notebook Evangelist

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    I'm going to assume that English isn't your first language.
     
    applebook, Jul 10, 2009
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  12. Sam

    Sam Notebook Virtuoso

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    I believe the OP was referring to the black plastic MacBook, and I think its simply because Apple was going for an aluminum lineup. I was surprised that the white plastic MacBook stuck around - I thought they would get rid of "plastic" altogether. But I guess Apple wanted a cheaper MacBook and the aluminum ones weren't it, so they kept the white MacBook to offer a better price point.

    The black MacBook represented a premium market when it was still around, being pricier than the white plastic MacBook, and now that there's the unibodies there's no "need" for it anymore!
     
    Sam, Jul 10, 2009
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  13. Rad_0909

    Rad_0909 Notebook Geek

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    Polycarbonate = plastic

    http://www.colorwarepc.com/p-183-stealth-macbook-pro.aspx
    IMO this design > Apple
     
    Rad_0909, Jul 10, 2009
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  14. EnterKnight

    EnterKnight Notebook Evangelist

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    One color option is cheaper than two. Also, much more white cases were produced so it was more logical to keep making and using those.
     
    EnterKnight, Jul 10, 2009
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  15. talin

    talin Notebook Prophet

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    [​IMG]

    10 char
     
    talin, Jul 10, 2009
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  16. dangtong

    dangtong Newbie

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    Short answer: chop the slow seller, cut production/operation cost. That's everybody do agreessively nowaday.
     
    dangtong, Jul 10, 2009
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  17. useroflaptops

    useroflaptops Notebook Evangelist

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    ok thats all pricing strategy anyway. they artificially put a premium on black macbook for reasons not relating to manufacturing costs per se. its like paying extra for black paintjob for ferrari. they can easily continue the black lineup but charged normal prices (or maybe slightly more due to lower economies of scale) to the white macbook
     
    useroflaptops, Jul 10, 2009
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  18. ferrarista

    ferrarista Notebook Consultant

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    well obviously with anodising there is no chipping involved lol

    would be cool if they would offer different anodised colored casings for the unibody.
     
    ferrarista, Jul 10, 2009
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  19. Charles P. Jefferies

    Charles P. Jefferies Lead Moderator Super Moderator

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    Stay on-topic in this thread please, I had to delete a few posts.
     
    Charles P. Jefferies, Jul 10, 2009
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  20. talin

    talin Notebook Prophet

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    Ah nowww they tell me! :rolleyes: :D

    Well I think the question has been answered. The black macbook wasn't selling as much as the white, so they axed it to make room.... :)
     
    talin, Jul 10, 2009
    #20