R.i.p. Ati

Like to take a moment and point out that AMD will soon be dissolving the ATI brand completely.

Radeons and FirePRo's are the last remaining products from ATI prior to it's merger with AMD. It's chipset business was absorbed into AMD's and it's TV chip business was sold off awhile ago...

With all of ATI's own internal projects complete (Evergreen/5000 series Radeon was ATI's last. The upcoming 6000 series is the first design post the merger and not from an ATI internal roadmap) I'm sure AMD just thought it was time...

They're going to keep the Radeon and FirePro brands, just AMD Radeon instead of ATI.



gonna miss ATI..Never bought an NVidia card in my life!





Farewell to ATI, AMD to Retire the ATI Brand Later this Year - AnandTech :: Your Source for Hardware Analysis and News

 

Same, never bought an nvidia card in my life! Never bought an AMD CPU either though... I guess I'll be introduced to AMD through their GPUs.

 

So basically its the same thing but renamed.

 

Yes but it's a big deal. ATI as brand with cease to exist. Amd intially said they'd keep the brand after they bought 4-5 years ago now? but I guess they aren't.

 

To be honest, I couldn't care less about what happens to ATI as a brand. Right now I consider them second to NVIDIA, so maybe they will improve, or maybe they will die off and someone else can get into the GPU market and give NVIDIA some better competition, which is always good for the customer.

 

i'm really hoping that AMD steps up their GPU business, especially after this news. otherwise, it'll be nVidia taking the majority of hte consumer market, and that's bad for customers all around. it'll basically be legal price-fixing.

better or worse competition, nVidia still needs somebody to work against them, just as gpig says - it'll be good for the customers.

 

uh..the branding is changing..

nothing else.

instead for ati vs nvidia you got amd vs nvidia. they're still competing and as far as I am concerning have been kicking arse. They've dominated nvidia in every way the last 18 months..

nvidia is hurting bad. especially with the 6000 series radeon refresh coming this winter..

Dunno how you can say ATI/AMD gpu needs to improve when they've increased there market share past 51% this last year because of how well Evergreen/5000 did. They definatly aren't 2nd to nvidia anymore..At least this past generation.

Look at the mobile market alone..How many mobile fermis you see out there? Best example of how good a company is doing with their hardware? Getting out cut-down mobile derivatives out fast..something nvidia has yet to do

 

i know, we know, that AMD is only changing the name. but for the majority of people out there, they haven't a clue what is really going on. they will only know that ATI has disappeared and start looking towards nVidia. AMD's press release only reaches so many people, so most people won't know that it's merely a change of name.

mind you, most of these same people buy notebooks buy walking into a Best Buy, looking for the "On Sale" notebooks and compare them by how much the discount is. until AMD makes it blatantly clear that they are still in the GPU race, and not bowing out altogether, i think nVidia may see a sizable, albeit short/temporary, boost in sales.

 

i've always been a fan of ATI video cards due to their price to performance ratio on desktops. after the nvidia 8 series video card on my laptop died, i have am no longer a customer of nvidia products. doesn't matter to them, but i'll feel better using and recommending ATI/Radeon products to family and friends instead of nvidia.

 

What's really irritating about this news is that every tech site covering this has alarmist headlines like "AMD axing ATI forever", etc etc.

 

I spoke too soon.

Nv just dropped their mobile fermi lineup..almost a year after mobile radeon 5 series..

On a side note: The only reason I want a nvidia card now is cause of the horrible deal Adobe made with Nvidia for exclusive GPU acceleration on premiere pro...SO ANNOYING! I have to have a card with "cuda cores". And until the recent hack, you had to have a $2k quadro. I wonder how much money adobe got from the deal

/end rant.