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    I really like Dell's new "purely you" ad campaign...

    Discussion in 'Dell' started by Fredrick_NP, Jul 22, 2006.

  1. Fredrick_NP

    Fredrick_NP Notebook Consultant

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    I think it's nice because it focuses on how your computer was made just for you... which is one of the things that had made Dell so successful. I think their image has been tarnished because of their ultra good deals. People associate inexpensive with cheap.

    Their stock has been doing horrible this past year, so this new ad stradegy couldn't have came at a better time. One of the things that has kept the stock up is the fact that they were always getting bigger and bigger. But now that there really isn't much more room to expand, things have been falling off. Very similar to what is happening with Wal-Mart.

    Anyways here is one of their first commercials under the new campaign. This should be a good example of things to come. The "Purely You" is expected to be as big as the "Dude, you're getting a Dell".

    "We build it for only one"
     
    Fredrick_NP, Jul 22, 2006
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  2. baggi

    baggi Notebook Enthusiast

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    That was a pretty decent ad. from DELL.

    One of the best ads on computers!
     
    baggi, Jul 22, 2006
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  3. TheGriffin

    TheGriffin Notebook Consultant

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    Which Ad are you talking about? The one where some guy calls Dell and this lady helps him out and they show the assembly warehouse?
     
    TheGriffin, Jul 22, 2006
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  4. line98

    line98 Notebook Consultant

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    wow it is so not obvious that frederick works for dell
     
    line98, Jul 22, 2006
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  5. TheGriffin

    TheGriffin Notebook Consultant

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    It is a notebook site for god sakes, why wouldn't a Dell worker who likes notebooks hang out here?

    To tell you the truth, Dell people don't exaclty "like" Dell either.
     
    TheGriffin, Jul 22, 2006
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  6. Charles P. Jefferies

    Charles P. Jefferies Lead Moderator Super Moderator

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    I'd have to say it is a good ad campaign. Much better than HP's 'The Computer is Personal again' ads - which are plain bad in my opinion.

    Comments like that aren't helpful - people can find those sort of comments offensive. Keep those sort of things to yourself.
     
    Charles P. Jefferies, Jul 22, 2006
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  7. NOSintake

    NOSintake Notebook Evangelist NBR Reviewer

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    yea, dells ads are nice
     
    NOSintake, Jul 22, 2006
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  8. Fredrick_NP

    Fredrick_NP Notebook Consultant

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    Lmfao! I wish I worked for dell...

    I actually have now job atm. And I'm 17 :|
     
    Fredrick_NP, Jul 22, 2006
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  9. mikkroik

    mikkroik Notebook Consultant

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    yep i saw there commertial and was like BS! but i have to say it is nice, and kinda true bc its easy to costimize from dell, and not that expencive
     
    mikkroik, Jul 22, 2006
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  10. mZimm

    mZimm Notebook Evangelist

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    Yeah, having ordered a lot of Dells I see the commercial and think of the 20 different things that are just wrong about it, but it is a pretty good advertising idea.
     
    mZimm, Jul 23, 2006
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  11. El-Prodigy

    El-Prodigy Notebook Consultant

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    Long Live Dell! ;)
     
    El-Prodigy, Jul 23, 2006
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  12. tariwari

    tariwari Notebook Enthusiast

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    I work for Dell, and I like working here. It's a really good company to get into.
     
    tariwari, Jul 31, 2006
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