Interesting. I received a new Dell Mailer for August 2007 (32 pager!) and it has 2 page laptop ads for the 1420, 1521 and 1721. No ads for the 1520 or 1720. The only mention is the small print in the middle where there are a couple of configs. Definately no emphasis on those 2 units.....
Anyone else think that is interesting?
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I REALLY don't want to say what i think that means....*focuses hard and imagines his jet black baby being built by sexy dell worker*
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I think it has to do with the price. Looking on the website, there's a 1521 and 1721 that have the lowest starting price.
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Wouldn't you think their hottest (yet slowest) item would get the full treatment.. since they dont care about our delays anyways!
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Chris -
Yeah I noticed the add with my company's EPP program. I thought I was going to have to pick my jaw up off the floor. Discounted again? Oh great. There goes my delay time.
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It's advertising. Generally it's the price that first grabs people's attention. You can compare the Dell ad to a car ad. Dealers usually advertise the lowest priced model of a particular car to grab people's attention. Potential buyers will then come down to the lot to check things out, where, of course, there are a lot more cars to choose from. Hopeful that makes sense. So, the point is, to get people to see what they have to offer, they advertise what they think will grab people's attention.
New Dell Mail Piece
Discussion in 'Dell' started by Thirstee, Aug 22, 2007.