The Notebook Review forums were hosted by TechTarget, who shut down them down on January 31, 2022. This static read-only archive was pulled by NBR forum users between January 20 and January 31, 2022, in an effort to make sure that the valuable technical information that had been posted on the forums is preserved. For current discussions, many NBR forum users moved over to NotebookTalk.net after the shutdown.
Problems? See this thread at archive.org.

    EA Mails Gaming Journalits $200 for Dante's Inferno

    Discussion in 'Gaming (Software and Graphics Cards)' started by steelroots7xe, Sep 13, 2009.

  1. steelroots7xe

    steelroots7xe Notebook Evangelist

    Reputations:
    73
    Messages:
    397
    Likes Received:
    0
    Trophy Points:
    30
    Just saw this article on Yahoo news and thought it was quite interesting. It seems that EA is really hyping up the marketing campaign for Dante's Inferno. If you guys remember, it wasn't long ago during E3 when EA staged that protest by what seemed to be conservative Christians. Now, EA's decided to mail video game journalists checks worth $200USD. Pretty interesting though to see the different reactions of gaming bloggers in their response. I just hope EA puts as much effort into the content of the game as they are putting into its marketing campaign...

    What do you guys think???

    EA mails journos $200 checks to promote game
    by Mike Smith

    What would you do if you found an unsolicited check for $200 in your mail?

    That's a question that's been on the mind of a number of video games journalists this week. In the latest phase of what's rapidly becoming one of the most bizarre, imaginative, and downright troublesome marketing campaigns of recent years, publisher EA mailed out ornate -- but very real and negotiable -- checks for $200 to several notable game bloggers.

    Intended to promote upcoming EA title Dante's Inferno, the checks arrived in presentation boxes accompanied by a note reading:

    "In Dante's Inferno, Greed is a two-headed beast. Hoarding wealth feeds on beast and squandering it satiates the other. By cashing this check you succumb to avarice by hoarding filthy lucre, but by not cashing it, you waste it, and thereby surrender to prodigality. Make your choice and suffer the consequence for your sin. And scoff not, for consequences are imminent."

    How did the bloggers respond? Kotaku's Brian Crecente burned his, and invited EA to donate the money to a good cause. Joystiq's Chris Grant cashed it, but will donate the money to a prominent women's charity in EA's name.

    Why a women's charity? We're guessing it has something to do with a past Dante's Inferno promotion, which invited attendees at a July comic-book convention to perform "acts of lust" upon so-called "booth babes" in order to win various prizes.

    Other shameless attempts to gain publicity -- sorry, we mean "marketing stunts" -- committed in the interests of promoting Dante's Inferno include staging a fake protest outside a video games trade show, and mailing journalists cakes in the shape of severed limbs.

    -Sourced from Yahoo News, click on title for link.
     
    steelroots7xe, Sep 13, 2009
    #1
  2. Ripfire

    Ripfire Minecraft Architect

    Reputations:
    809
    Messages:
    1,025
    Likes Received:
    2
    Trophy Points:
    56
    I would cash it :)
     
    Ripfire, Sep 13, 2009
    #2
  3. Howitzer225

    Howitzer225 Death Company Dreadnought

    Reputations:
    552
    Messages:
    1,617
    Likes Received:
    6
    Trophy Points:
    56
    Lol Hope they don't get into any legal mess again
     
    Howitzer225, Sep 13, 2009
    #3