By MICHEL MARRIOTT
Published: April 23, 2007
Navigating the aisles of a GameStop video game store in Midtown Manhattan, Bennett Kirschner passed by the latest titles for consoles like Microsofts Xbox 360, Sonys PlayStation 2 and 3, and Nintendos runaway hit, the Wii all lit and displayed like best-selling novels.
Instead, from a less ostentatious corner in the basement, he selected a $40 game that would play more than reasonably well on his three-year-old Dell personal computer. The game is Civilization IV, part of a series of strategy games in which a player, like a god, develops a stone-age culture into a modern one.
When I was a kid, I used to like Nintendo and used to play on consoles, said Mr. Kirschner, a 28-year-old lawyer. But right now I dont have the time or money to invest in a $400 console and $50 in a game.
Like other gamers drawn to the PC, however, he said the attraction went beyond convenience and cost. He said computer games seem more sophisticated than console games and offer a greater sense of accomplishment. Its not just killing unlimited enemies on a screen, he said.
Not so long ago, PC titles were the mainstay of video gaming, but they have slumped in recent years, overshadowed by a new generation of game consoles. Now they are showing signs of a comeback.
Most prominent has been the strength of one of the most popular video games ever for PCs, World of Warcraft, a role-playing online adventure game that now has more than eight million subscribers.
But retail sales of other titles are on the rebound as well. PC manufacturers and chipmakers are promoting the game-playing prowess of ever more powerful computers. And Microsoft has inaugurated a program aimed at making PC gaming more attractive, incorporating console-like features and easier online play.
There is also considerable buzz about Enemy Territory: Quake Wars, a long-awaited game due in June from id Software, the creator of the blockbuster hits Doom and Quake in the 1990s.
Anita Frazier, an industry analyst for the NPD Group, a market research firm, noted that in the first two months of 2007, domestic retail sales of PC games reached $203 million, a 48 percent increase over the $136.8 million in the period a year earlier. She noted that these figures do not include revenue generated by PC game sales online, or online subscriptions to play PC games.
Yes, it does look like a fluke, doesnt it? Ms. Frazier said. Rest assured its not.
She said the bulk of this surge in sales is rooted in the role-playing video game genre that, itself, grew 43 percent over the same period last year. The robust performance were seeing in PC game sales can be tied to several key titles across several genres, she said, but wed be remiss not to address the continued success of World of Warcraft.
The upsurge comes after some recent reversals. Over all, retail sales of PC-based games in the United States exceeded $970 million in 2006, an increase of about 1 percent of sales the previous year of $953 million, which represented about a 14 percent drop from $1.1 billion in 2004.
By contrast, according to the NPD Group, retail sales for console games in 2006 were $4.8 billion; another $1.7 billion was spent on games for hand-held devices like Sonys PlayStation Portable.
I think with three consoles out in the last couple of years, its natural to focus on consoles, said Todd Hollenshead, chief executive of id Software, which was a pioneer in first-person-shooter games for the PC but today makes games for PCs and consoles. Theres a lot of excitement, a lot of marketing dollars and a lot of hype for consoles.
In an arena where the console makers market their wares heavily, he said, we dont have any champion of the PC game business to step in and leverage those sorts of marketing dollars.
But that may change with new initiatives by several companies to use PC gaming as a showcase for their technologies and services.
Under the rubric Games for Windows, Microsoft is instituting a number of measures to raise the profile of PC games in retail stores while lowering barriers that have made buying and playing games on computers less attractive.
Last month, it announced that it would soon extend its Xbox Live online gaming and entertainment network to include games played on PCs, a program it is calling Games for Windows Live.
And to minimize the confusion of ensuring that a particular computer has adequate graphics and processing capabilities to play a particular game, Microsofts latest operating system, Windows Vista, is designed to evaluate any computer it is running on.
Based on its assessment, Vista gives the computer a system score. Under the Games for Windows program, games are assigned a score, giving shoppers an easy guide for determining if a game in the store will play well on their computer at home, said Kevin Unangst, director of global marketing for Games for Windows.
Another move, he said, is to permit gamers who are more comfortable playing games with Xbox controllers than with keyboards and mice to use their Xbox controllers, wired and wireless (by way of a special $20 U.S.B. wireless adapter) with their PCs.
One of the greatest barriers to PC gaming is user interface, controllers, he said.
In the meantime, as the latest generation of consoles are among the most powerful ever made, PCs, including notebook computers, can continually outstrip consoles in sheer power and speed. Computer development cycles, the rates of adopting faster and more powerful technologies, are always much faster than those of consoles, whose core components cannot be upgraded like PCs, said Abizar Vahkaria, the worldwide head of gaming at Dell.
Gaming actually started on computers and has been evolving on the PC for a very long time, he said, noting that Dell is deeply committed to designing and building computers that cater to gamers needs and desires. What we do at Dell is work with all of the game developers and publishers and do all we can to deliver a world-class experience with gaming.
An example is Dells XPS 710 H2C, a hulking desktop tower that looks as if it could have been snatched from the machined clutches of The Matrix. Under its black shell, gamers can order, for instance, super-powerful hardware like an Intel Core 2 Extreme QX6700 Quad-Core processor and Nvidia GeForce 8800 GTX graphics cards with SLi dual graphics technology.
The PC, which costs more than $5,000, is kept from melting into a pool of plastics and metals by a two-stage, thermoelectric-liquid-cooling system. It can also play games on an optional 20-inch high-resolution flat-panel monitor, Mr. Vahkaria said.
Dell also owns Alienware, which along with VoodooPC (acquired last fall by Hewlett-Packard) has a reputation for computers aimed at hard-core gamers.
This month, Hewlett-Packard executives unveiled an ambitious set of development initiatives to improve the video-game experience from the networks they are played over to the computers developers use to create games and the PCs players use to enjoy them.
For now, what the company has to show are prototypes, like wrap-around display screens for gaming that resemble giant visors. But Rahul Sood, chief technology officer for Hewlett-Packards global gaming business unit, said new products would be ready later this year.
For computer makers, catering to gamers is more than a niche pursuit. Worldwide, where video games amount to a $36 billion industry, the PC is, no doubt, the gaming platform of choice, said Michael Arzt, senior vice president and general manager of the American office of International Cyber Marketing, the organizer of the World Cyber Games, a major video game festival.
And that market extends from professional gamers at high-end computers to those at more humble PCs.
Not everyone wants to lay down the money for a console and a big-screen television to make it work, Mr. Arzt said. The thing about the economics of the PC, he added, is that everybody needs a computer.
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