Why Keep It a Secret?

So, we started hearing rumors of a 990M. Now we know for a fact something more powerful then a 980M is coming "soon" and have rumors that we might get an actual desktop 980 GTX in a laptop.

So my question is, why do we need to keep hearing rumors and leaks? Why would Nvidia be angry at that Chinese CEO for leaking it? Why not just tell us? I mean we are interested because we want to buy it, just let us know that it it is coming and when.

How does it hurt them to say "yes a GPU is in the works, we are testing it now. It will be approx X% more powerful and cost Y money, and will arrive around Z time" I'm going to buy from them anyway, are they scared I won't buy a 980M If I know? if I did, then I wouldn't have money to buy their brand new thing so whats the point? Are they scared of AMD/ATI? I'm sure they both have industry spies leaking whats coming from both anyway.

Whats the point in waiting a few weeks before to announce a release?

 

my guess?

2 words: ching ching.

no, that is not some Chinese dude.

 

no need to make consumers aware of the next big thing, they might stop buying ur current/old crap

no need to let the (atm non-existing) competition know what ure up to, they might come up with something similar or worse: better! god forbid!

even with the chip itself finished u might not really know exactly what kinda tdp envelope ure allowing it to take on, same goes for the clock speeds. so during development its impossible to say how much faster the card is going to be. also, driver development always needs to catch up anyways, even after release of a new piece of hardware.

so in the end, its best to come "outta nowhere" and be like: BAM! all your base/wallets/nuts are belong to us

Sent from my Nexus 5 using Tapatalk

 

Cha ching?

Maybe it's your boo's Chinese nickname? Unless...

 

This is essentially it, the second point being quite important when you have competition (which generally isn't the case now).

Additionally, people tend to generate enough interest on their own, so they don't have to worry about not building enough hype. I think they probably also enjoy when the potential performance gets exaggerated because that builds even more excitement. Certainly this could come back to haunt you if you disappoint, but it's hard to do that without any real competition.

I'd prefer more transparency too, but I understand why I'm generally not going to see it. I'm sure some of the leaks we see are intentionally put out there to generate interest. That's likely the vendor's compromise.

 

There's also that very small chance NVIDIA may not release a 990M, so if some manufacturer got a memo about placing pre-orders for them (soon), then they blab about it to the world and NVIDIA cancels it, now the public expects a release and NVIDIA won't deliver. Puts them in an awkward position.

NVIDIA's lawyers must be busy.

 

I understand those points but like I said they gotta know AMD is already working on a 980 killer, and if I did buy a 980m then there is no way I could give them MORE money for a 990m, so at least with this customer they would be losing money on that deal. I'm not asking for exact specs but an announcement that a new product that will be "about X faster for Y price" would be nice and IMO only help them sell the card. I mean just look how many people posted on this site about a 980M in the last 2 weeks, If they knew something better would be out say October 1 I assume most would wait.

Im just tired of buying a GPU/CPU and next month something better comes out from the same company... I'd pay more for the better product but not right after buying the older one.

 

yeah, that part also got my attention....?

edit: aaah now i can finally see that pic, lol

@Cruor: best time to buy is just when a new gen is released then ull get the most out of your hardware.

 

lol

That said, I wish AMD made a mobile Fiji chip :/

 

AMD has given up on the Enthusiast High-End GPU business, and this photo reflects the reply.
Thanks for the chuckle.

 

Look how much press they get out of speculation

 

They keep it secret so they can have a huge reveal event with press release and someone on stage talking about it.