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    Asus to Strut on the Catwalk in Las Vegas

    Discussion in 'Notebook News and Reviews' started by Andrew Baxter, Aug 24, 2007.

  1. Andrew Baxter

    Andrew Baxter -

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    <!-- Generated by XStandard version 1.7.1.0 on 2007-08-24T00:48:11 -->

    Asus has always fancied itself as a bit of a fashionista, so they're heading to Las Vegas to show off their stuff. But we're not talking about CES, they're going to the Project Fashion Show to strut with the top clothes designers of the world next week.

    [​IMG]

    A scene from the Project Fashion Show in Las Vegas

    Asus will apparently be showing off its fashion collection line of notebooks including the ASUS-Lamborghini VX2, the pink leather S6Fm and the GPS integrated 13.3&quot; U3 notebook. Asus really wants to make a statement that it's out to set the fashion and design standard for notebooks. Appealing to the fashion conscious folks that attend this convention in Las Vegas is one approach for doing that.

    [​IMG]

    The Asus Lambo notebook will be on display at the Project Fashion Show

    In addition to showing off their pretty notebooks, Asus will sponsor six &quot;Internet lunches&quot; where guests will have free access to the Internet on Asus laptops so they can chow down, surf the web, and see just how fashionable those Asus laptops can be.

    And so Asus will be the first notebook company to attend a clothing fashion show. All a bit weird? Well maybe, but Asus always did march to a bit of a different beat. Now if they could just get back to launching that Eee PC on time...

     

    More from Asus

     
    Last edited by a moderator: May 5, 2015
    Andrew Baxter, Aug 24, 2007
    #1
  2. Agent CoolBlue

    Agent CoolBlue Notebook Deity NBR Reviewer

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    Nice info Andrew, but may I ask why those Lambo laptops are insanely expensive? I don't see anything really special about them in their specs...
     
    Agent CoolBlue, Aug 24, 2007
    #2
  3. MaxGem

    MaxGem Notebook Consultant

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    I think it's because of the Lambo brand itself.
     
    MaxGem, Aug 24, 2007
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  4. JabbaJabba

    JabbaJabba ThinkPad Facilitator

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    Asus is really getting more and more aggressive marketing wise. I like it.
     
    JabbaJabba, Aug 24, 2007
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  5. SideSwipe

    SideSwipe Notebook Virtuoso

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    The lambo and ferrari laptops are the best example of branding in the notebook industry. Theyre nothing special machines with a brand that adds 0's to the price
     
    SideSwipe, Aug 24, 2007
    #5