Lenovo Purchases Medion Computers for $671 Million Discussion

Lenovo has announced it purchased Medion AG, a German computer company, for $671 million, making it the third-largest PC company in Europe.

Read the full content of this Article: Lenovo Purchases Medion Computers for $671 Million

 

Don't know how much this will help Lenovo's notebook business as Medion just mostly makes nice looking lids for MSI notebooks.

 

not to mention nice lookin lids for clevo and compal barebones

I can only say, LENOVO IS FOR GAMERS! ROXXOOR
(stupid I know)

 

It's a bit more than that in Europe... Medion is the brand of computer which is available through Aldi, a chain of hard-discount supermarkets. Definitely a very low-end brand image but well known for low prices stuff.

 

They also have good gaming computers. And by good I mean they give you a lot of hardware for a very nice price (like Acer in general, thought acers gaming pc's are overexpensive), I have no idea about the quality though.

Their dekstops are also innovative, offering direct connections between the Medion external hard drives, and the desktop itself (you can slide a medion external drive right on top of a medion desktop, and it becomes part of your desktop, without any cables or lost space).

Medion also makes speakers (which I have ), computer screens, laptops, etc.

 

The point is how much of this merger is related to the business of notebooks. Whatever Lenovo might gain from picking up Medion's desktops, speakers or screens isn't significantly pertinent notebook news.... and Medion's distribution would only really improve Lenovo's notebook business if Medion's machines weren't rebrands.

It's unlikely Lenovo will let Medion continue on as a reseller for their competitors notebooks, and I don't see anything worthwhile gained from selling Thinkpads or Ideapads under a Medion label.

 

I don't think Lenovo and Medion are competitors. Medion laptops are very cheap.

And there are other examples like: Acer which bought Packard Bell. Both brands have very very cheap laptops, and could be seen as competitors. Still Acer didn't kill the Packard Bell notebook segent when they bought the company.

 

Packard Bell (and Gateway) produced exclusive notebooks when Acer bought them so the added distribution had more impact on Acer's notebook sales.

Medion's notebooks aren't exclusive to Medion and Lenovo won't gain a whole lot by selling GT660 clones for MSI.

 

Thinkpads, they certainly wouldn't gain anything. Low end ideapads, it's another story. Unlike Thinkpads which have a strong reputation, Ideapads are completely unknown around here. Thinkpads and Ideapads also have completly different distribution channels.

edit: here's the statement from Lenovo CEO about the deal: