What's up with Boxx workstation laptops? Why so expensive?

[source]: http://www.boxx.com/products/mobile-workstations/goboxx-mxl-vr

I was just reading about the Boxx workstation laptops ... they start around $4000.00 and that's with 32gb of RAM and a GTX 1070 and a i7 8700K CPU ... the chassis looks like a reworked Clevo but I'm not sure because I don't know much about Clevos ..

I have an Alienware 17R4 with two 1TB m.2 850 EVO in RAID 0 (2TB total) ... plus a 1TB mechanical drive for backup ... a GTX1070, an IPS panel that overclocks to 100Hz and 16GB of system RAM and I only payed about $3500.00 out the door (including a 3 year warranty) ...

So what's up with those Boxx laptops? Why they so expensive? I used Silicon Graphics desktops back in the day, which were probably similarly overpriced compared to what I could have built for myself and so I like to follow the workstation builders but for the life of me, I can't find any justification for that $4000.00+ price tag for a machine that could be had from any number of sources, for much less money (pick your vendor, Alienware, MSI, Asus, Clevo etc.)

Is that just a Clevo re branded and pimped out for way too much money?

??

 

Because that's exactly a clevo

Buy from other retailers

 

Looks to be an exact copy of the Clevo P775TM

Maybe with its own custom all aluminum CNC skin instead of the hard ABS plastic? Not worth the money unless aesthetics are that important to you

According thier website:
MANUFACTURED
IN THE USA
At BOXX, we’re engineers and creative professionals too. In fact, we rely on SolidWorks, 3Ds Max, and other applications every day. Our chassis are designed by BOXX engineers and proudly manufactured in the USA, but they aren’t built for sending emails or gaming. They’re crafted out of aircraft quality aluminum and steel strengthening components. That means maximum airflow and cool, quiet operation—even with the most demanding hardware configurations."