Samsung Device Naming Specialist

So, I've been looking over the Samsung laptops on offer and I'm really impressed with some of their features, but there's one glaring flaw I keep running into and it's this . . .

How does company do so many things right but then name every device "Notebook 9" over a two year period? Most have so little in common they could easily have been spun off (or should I say "Spin" off) into totally different product lines to let customer's know which device family their looking at, but no, instead they completely change the device, but leave the name the same year after year.

Whose job is this? How do they have a marketing department which can somehow pull itself together to make a 3 minute add, but they can't find 3 minutes to toss around a few new names each year?

That's about it, rant over, just had to get this off my chest.