Playstation head now Sony president; leaves out Vaio from list of "core electronics businesses"

I'm not sure whether this president is going to mean good things or bad things for Sony. On one hand, the Playstation sub-brand is probably Sony's most successful sub-brand, so this guy knows what he's doing. On the other hand, it concerns me that he didn't even mention Vaio computers when talking about Sony's "core electronics businesses":

I'm also surprised that he listed smart mobile as a core business. I've known plenty of other people who have Sony computers; I've never met anyone with a Sony Ericsson smartphone.

PlayStation boss Kazuo Hirai becomes president of Sony

 

I see a lot of SE phones here in Poland and rest of Europe, they are not popular in North America since they rarely were picked up by national carriers until recently with SE, now Sony, switching to Android. Likewise I don't see many people here with Vaio's and I do not mean poland only, I'm in an International dorm at the school here and I've only met err 5 if even that many with Vaio's. The rest either have Apple, HP, Dell, or Samsung.

I have no idea how many Vaios are shipped each year but I am sure the numbers are out there somewhere.

I've always enjoyed Sony's design, the S is a nice design, as is the Z, but depending what happens with the Ivy Bridge update on the Vaio, I may opt for another brand if Sony does not deliver anything good.

 

I guess you have never been to Japan and to most Japanese companies incl. Sony the core market is in Japan. Not to mention that those new mobile phones with Android from SE have great success in Europe as well.

But Vaio laptops are relatively popular in Japan as well...so I don't really know why he didn't talk about it. Maybe as a console gaming fan he hates PC gaming that much he wants to destroy it

 

I haven't been to Japan, but as your second paragraph makes clear, it doesn't really matter whether I have or not, huh?

Considering that Sony doesn't offer anything better than a 540M in either laptops or desktops, he should sleep pretty well at night

 

I find it hard to belive that anything called a "playstation" is of interest to anyone older than five.

 

Average video gamer is 37 - Telegraph

I'm a thirty-year-old gamer and most people I know who gamed in their teens, still game today.

 

+1 on that age thing, don't underestimate the fact that the people who grew up with Atari etc are adults now.

As for the direction Sony is taking, I'm not worried. What I've always loved about Sony is their Apple-esque way of putting out products that differentiate themselves from the competition. I do not think that will leave.

Time will tell.